Nissan LEAFs Donated to OSU for College of Engineering Shuttle Service

Nissan LEAF

Designing and building a car like the Nissan LEAF is like a dream come true for automotive engineers. Of course, you can’t invent something that’s already been done, but The Ohio State University’s College of Engineering is getting the next-best thing.

Two Nissan LEAFs donated to OSU will be used as shuttles by students in the Center for Aviation Studies. It’ll allow students and staff to travel between the main campus and the university’s airport in a totally clean and quiet way.

The donation was in part prompted by the addition of five new fast charger stations built in Columbus, which can charge the LEAF to about 80% in just 30 minutes. The Center for Aviation Studies and OSU Airport have also helped build two electric vehicle chargers at the airport to support the shuttle service. With a driving range of 107 miles on a fully charged battery, the LEAF is one of our best-selling models at High Point Nissan.

“These LEAF vehicles not only fulfill a transportation need, but they also allow students and faculty to experience firsthand the benefits of going electric, including LEAF’s lower operating costs and fun-to-drive nature,” said Andrew Speaker, director, Nissan Electric Vehicle Sales and Marketing.

Nissan Rises Fast in Interbrand’s 2015 Best Global Brands

Nissan has been ranked 49th in Interbrand’s 2015 Best Global Brands study, up seven spots from last year and a whopping 41 spots compared to 2011, when Nissan first appeared in the top 100 in 90th place.370Z

“Nissan’s rapid ascent in five short years from place 90 to now 49 shows we’re playing in the right spaces and engaging with consumers while always remaining authentic,” said Roel de Vries, Nissan corporate vice president and global head of Marketing and Brand Strategy.

The annual study analyzes all of the world’s best brands across three key categories: their financial performance, their ability to command a premium, and the role they play in the purchase decision process.

At High Point Nissan, we can attest that simply having a Nissan badge at the front of our cars has the ability to capture customers’ interests. In some cases they are even willing to spend more because they know the quality is there to make it worth it.

Interbrand also highlighted Nissan’s sponsorship efforts and how these have helped the brand reach younger audiences, such as the UEFA Champions League and NBC’s “The Voice.”

Nissan announces 2016 Nissan Versa features, pricing


Nissan Versa

2015 Nissan Versa

The 2016 Nissan Versa has entered the US market with a price tag of $11,990. The vehicle is largely unchanged in terms of appearance, though it has gained a few new standard features and comes in a variety of options for buyers to choose from, though the price above refers to the Versa S specifically. The Nissan Versa features are a small addition, but are still an upgrade to the car.

Though most of the model carries over, the Versa has gained mirrors that match the body of the car, and there are new color options to choose from – the palette now boasts ‘Cayenne Red’ and ‘Gun Metallic.’ In addition, the Versa S has gained an additional speaker, while the SL now has a leather-wrapped steering wheel despite its price dropping by $500.

The standard Versa S comes with either a five-speed manual or four-speed automatic transmission, but the other three in the Versa family – the S Plus, SV, and SL – all feature the Xtronic transmission. This new transmission promises improved fuel economy (35 mpg) and better overall driving experience.

The 2016 Versa is a testament to the saying, “Why fix what isn’t broken?” Much of the car has been carried over and left untouched, with a few updates. The new Nissan Versa features add to the car’s efficiency and driving enjoyment without changing what buyers already loved.

2016 Nissan Maxima Gets A New Look

2016 Nissan Maxima

The 2016 Nissan Maxima gets a new look was inspired by the FA/18 planes of the US Navy’s Blue Angels, and you can certainly see the car’s striking personality in its dramatic, sleek design, including the floating roof and v-shaped grille. Nissan refers to the Maxima as a four-door sports car, and the sedan’s sporty, edgy look certainly lends itself to that title.

Most trim levels of the Maxima come with a 3.5-liter V6 engine that provides drivers with up to 300 hp and 261 lb-ft of torque. All models in the Maxima family, however, come with navigation, remote starting, and a rear view camera. The sedan also offers features competitors do not such as a heated steering wheel with power tilt and telescoping, a panoramic sunroof, and a new safety feature called the Around View monitor, which gives the driver a 360-degree view.

Though certainly not the only thing the sporty sedan has to offer, the Nissan Maxima’s new look lends it an air of bold performance and echoes the strength and ferocity of a warplane.

Nissan and Enterprise Partner for College Car-Sharing Deal

Nissan and Enterprise on college campus

Nissan is giving it the old college try: the automaker recently announced that it will be the exclusive provider of Enterprise rental cars on nearly 90 college campuses in the US.

The Nissan and Enterprise CarShare will place about 300 Nissans at various colleges and universities, with certain campuses having as many as 25 vehicles. Students will be able to rent the cars for $5 per hour for all models through 2015.College

“The Enterprise CarShare program offers a convenient way for college students, faculty and staff to enjoy an extended test drive of a wide range of Nissan vehicles and to experience ‘Innovation that excites’ firsthand,” said Nissan US sales chief Fred Diaz.

Nissan’s primary goal is to expose a young demographic to the brand’s model lineup. The hope is that students who are exposed to Nissan vehicles will be more likely to shop Nissan once they’ve graduated, joined “the real world,” and start looking for a car to call their own.

Whether you’re a senior in college or a senior citizen, there’s bound to be a Nissan that’s right for you. Come check out our current inventory here at High Point Nissan today!

Fast and Furious Nissan 350Z for Sale

Although The Fast and the Furious: Tokyo Drift isn’t one of the most popular installments in the F&F franchise, it did still feature more than its fair share of cool cars. One of them, a 2002 Nissan 350Z, is currently being sold by Cheshire Classic Cars, one of the leading classic car specialists in the United Kingdom.

The car is a one-of-a-kind high tune 350Z made by Veilside for the third Fast and Furious film. In the movie, the Fast and Furious Nissan 350Z was driven by the “Drift King” Takashi (played by Brian Tee), who proves his credentials in one memorable scene by perfectly drifting up a parking garage ramp.

The car may be 13 years old, but with only 9,800 miles on the odometer, she’s still got plenty of drifting days ahead of her. Also, the souped up APS twin turbocharged engine, which increases the engine horsepower from 280 to 430 hp, increases the appeal of this $234,709 vehicle.

Of course, if you’d like a Nissan that’s a lot newer (and a lot cheaper), stop by High Point Nissan today and check out our current selection.

Nissan GT Academy Finals Held in Nashville

Racing Flag

Nissan has announced that the U.S. Nissan GT Academy finals would be held in Nashville, Tennessee, where six top performers will be then be chosen to go to Silverstone in the UK for a shot at becoming the next GT Academy champion.

Every year, Nissan tests and recruits new drivers whose previous racing experiences amount to little more than playing Gran Turismo on the PlayStation. Contrary to what one might expect from that premise, it’s been a huge success. The first-ever GT Academy champion, Lucas Ordoñez, was racing in the LMP1 class at Le Mans just earlier this year, and the first U.S. champion, Bryan Heitkotter, has been rocking the Pirelli World Challenge series.

This year, the 20 top virtual drivers are heading to Nashville to compete in the U.S. finals, which include virtual, physical, and on-track evaluations and competitions. The best six will advance to the global finals in Silverstone, where only one will be chosen to start a new racing career.

Now if you’ll excuse us, a few of us will be in the back room at High Point Nissan practicing our virtual skills…