Nissan is giving it the old college try: the automaker recently announced that it will be the exclusive provider of Enterprise rental cars on nearly 90 college campuses in the US.
The Nissan and Enterprise CarShare will place about 300 Nissans at various colleges and universities, with certain campuses having as many as 25 vehicles. Students will be able to rent the cars for $5 per hour for all models through 2015.
“The Enterprise CarShare program offers a convenient way for college students, faculty and staff to enjoy an extended test drive of a wide range of Nissan vehicles and to experience ‘Innovation that excites’ firsthand,” said Nissan US sales chief Fred Diaz.
Nissan’s primary goal is to expose a young demographic to the brand’s model lineup. The hope is that students who are exposed to Nissan vehicles will be more likely to shop Nissan once they’ve graduated, joined “the real world,” and start looking for a car to call their own.
Whether you’re a senior in college or a senior citizen, there’s bound to be a Nissan that’s right for you. Come check out our current inventory here at High Point Nissan today!