Nissan April Sales Indicate a Record-Breaking Year

New Nissan Rogue

This year is looking to be one of Nissan’s best, if reports that reveal the automaker’s record-breaking April sales are any indication. Nissan sold exactly 109,848 vehicles over the course of last month, setting their U.S. record.

The largest contributors to these stellar sales – within a particularly strong lineup of models, of course – were the new Rogue and Murano vehicles, which have been recently updated.

Plus, most Infiniti utility vehicles saw serious growth in April, compared to April 2014, adding to the impressive figures. Infiniti as a brand saw an increase of 8.8 percent compared to last year, overall.

Later this year and early next, the launch of the newest Nissan Titan will certainly keep these company-wide trends going.

It’s no surprise to us that the Nissan April sales were so high, and we assume that the numbers will stay record-breaking throughout the year. What do you think? Let us know your thought sin the comments.

Wake Up: Nissan’s Driver Attention Alert System

Nissan Maxima

Falling asleep at the wheel is one of those things you simply think will never happen to you. Until it does.  Almost everyone has had a little scare or two but hopefully you caught yourself and took immediate action.

It is a serious matter. According to Gizmag, AAA found that falling asleep at the wheel causes 6,400 fatal crashes a year.

Nissan has taken immediate action. The automaker has introduced, for the first time in the new Maxima, a technology they’re calling Driver Attention Alert (DAA). It is designed to arouse a drowsy driver.

Since drivers don’t fall asleep out of the blue ordinarily, DAA uses steering angle sensors to determine whether a driver is showing signs of drowsiness. When these signs are present, a chime is sounded and an icon of a coffee cup appears on the dash.

Of course, the Nissan’s Driver Attention Alert is not a fail-safe. One should never attempt to operate a motor vehicle if the possibility of failing asleep is real.  Stay in touch with High Point Nissan to see when the 2016 Maxima will be arriving on our lot so you can take advantage of this amazing new feature!

Production Begins on All-New 2016 Nissan Maxima

2016 Nissan Maxima

We here at High Point Nissan can’t wait for the all-new 2016 Nissan Maxima to arrive here at our dealership this summer. The excitement has already begun for the folks in Smyrna, Tennessee as the plant began production earlier this month.

With six Nissan models produced at the plant and a capacity of more than 648,000 vehicles per year, the Smyrna facility is North America’s highest producing automotive assembly plant.

As for its production of the new Maxima, this is Nissan’s eighth-generation of the popular sedan and as one Smyrna employee said, “this one, right here, is going to raise the bar for us.”

“Today is a great day for the plant,” said John Martin, senior vice president of Manufacturing, Supply Chain Management, and Purchasing for Nissan North America, Inc. “It’s a culmination of a lot of hard work by an awful lot of people in Japan, in Farmington Hills at our R&D center, with our suppliers and, above all, with the team here.”

When it comes, the all-new Maxima, also known as the “4-Door Sports Car,” will arrive with its boldly redesigned exterior, 300 horsepower, and a suite of available advanced safety technologies. Of course, if you are looking for more details on the 2016 Maxima, we can’t stop talking about it. We would love to answer any questions you may have; and we’ll plan on seeing you this summer.

Available 2016 Nissan 370Z Bose Sound System Enhances Engine Sounds


The Nissan 370Z is a sports car that comes with lots of value and performance from its V6 powered drivetrain, but starting next year it will offer a tighter knit connection between the car and driver.

A new feature called Active Sound Enhancement (ASE) will be included in the 2016 Coupe Touring, Sport, Sport Tech, and NISMO trim models. The technology behind ASE is provided by the Bose speaker array those models will sport.

Bose has been on the cutting-edge of Active Noise Canceling (ANC) with its headsets perfected in noisy jet cockpits and in loud NFL stadiums. The ANC system works by eliminating sound waves by recording their wavelengths with microphones and then transmitting the same frequencies in reverse from the Bose speakers. This is now used in the Nissan 370Z Bose Sound system to cut down on low-frequency road and engine noise.

While the ANC cancels undesirable droning sounds, the ASE preserves the high performance engine sounds by re-introducing it into the car through the speakers.

The net effect is to give the driver a better sense of acceleration sounds through the speakers while reducing extraneous noises. This feature is one you should be sure to check out in person at High Point Nissan.

Speed of a Sports Car, Cost of a Sedan: The New 2016 Maxima Design

The new Maxima made a show-stopping entrance during the New York Auto Show, the worldwide premiere for the latest 4-door Toyota sports car. The 2016 model has been redesigned inside and out, and features an array of performance enhancing options.

The new model is unlike any other sedan on the road, offering drivers the high-adrenaline thrills of a sports car and the practicality and efficiency of a sedan. According to Nissan, the 3.5-liter V6 engine under the hood generates a whopping 300 hp while still maintaining 30 mpg highway.

“This all new model was designed and engineered here in America…and will build on the Maxima’s standing as the longest-running and most recognizable nameplate in Nissan’s lineup,” said Carlos Ghosn, CEO of Nissan. “The new Maxima is unlike anything you’ve ever seen before.”

The 2016 Maxima design has been completely overhauled front to back. The new model has V-Motion front end styling, boomerang headlights, kick-up C-pillars, and a unique floating roof appearance. On the inside drivers can experience NissanConnectSM, satellite radio, Wi-Fi, and an array of dynamic driving technologies.

If you have any questions about the 2016 Nissan Maxima, give us a call at High Point Nissan!  Our knowledgeable sales team would be happy to provide you with more information about the new Maxima!

Nissan Ranked Among Top 100 Best Employers in America

Happy Employees

Building great cars is all well and good, but more and more customers are taking in account the reputation of companies before they buy their products. Why would you want to support a company with sleazy business practices, even if they do make good products?

That’s why at High Point Nissan, we’re proud to say that Nissan has just made Forbes’ list of the top 100 best employers in America, which is a testament to how much the automaker cares about people and not just the money it can get from them. In fact, Nissan was one of only two car manufacturers that finished in the top 100.

The list was put together based on an independent survey of 20,000 American employees working for large U.S. companies and institutions, asking them whether they’d recommend their employer, or any other employer’s in the industry, to a potential employee (all anonymously, of course).

“Nissan has been able to achieve the kind of rapid growth that we’ve enjoyed in the U.S. because of the hard work and dedication of our more than 22,000 team members,” said Scott Becker, senior vice president, Administration and Finance, Nissan North America. “While adding more than 9,000 U.S. jobs since mid-2011, Nissan is committed to creating a positive workplace with strong benefits for our employees,”

Nissan’s Glow-in-the-Dark Leaf Takes on First-Ever Glowing Highway

Nissan LEAF

For no reason other than the fact that things that glow-in-the-dark are way cool (especially cars that glow-in-the-dark), we present to you: Nissan’s glow-in-the-dark Leaf on a glow-in-the-dark highway.

Remember back in February, when we told you that Nissan was experimenting with glow-in-the-dark paint on the Nissan Leaf? Well, now Nissan has taken that ridiculously-cool Leaf, driven it down the world’s first glowing highway, and made a video for our viewing pleasure.

The famous luminescent highway is located in Oss, Netherlands, where a 600-meter stretch of the N329 highway features Glowing Lines. The Glowing Lines absorb sunlight during the day, then glow for up to eight hours in the dark. The unique project enhances visibility and safety, and reduces costs associated with the energy that would otherwise be required from street lights.

Here at High Point Nissan, we want to know what you think. Is there a future for glow-in-the-dark cars and highways, or is this no more than a publicity stunt?